Phd title: Seeking the cultural originality – a critical study on contemporary product design in China
Peipei Yu is continuously engaged in product design and research work. After the last several years study both in China and UK, she was awarded Bachelor and Masters degrees in the field of Industrial Design. Meanwhile, the skills acquired have enabled her to develop from a Product Design graduate to become a versatile practitioner in a range of exciting and diverse contexts and international locations.
Peipei’s PhD research mainly concerns the originality in Chinese product design and the expression of Chinese cultural values in product design under the contemporary international arena. It aims to establish a new Chinese-oriented design style concept.