Camille Chinneck

Profile picture - Camille Chinneck

PhD title – Integrated Idea Management: Enhancing External Innovation Capabilities in Front-End Activities

Camille is a third year PhD candidate working on an iCASE award funded by the EPSRC and the multinational consumer goods company, Procter & Gamble (P&G). Her undergraduate degree was in Product Design where she went on to complete a Masters of Design at Cranfield University. Her doctoral research examines integrated idea management; which points to the fact that not only internal idea sources, but also external ones are used within the innovation process.

The context is the front-end of innovation, also referred to as the fuzzy front-end, occurring prior to when ideas receive any formal funding. It is characterised by a high degree of complexity and market and technological uncertainty. Several key activities include opportunity identification, problem definition, environmental scanning, idea generation and evaluation. These activities involve integrating both internal and external innovation capabilities to feed idea pipelines.

E-mail: Camille.Chinneck@mail.bcu.ac.uk

Links

LinkedIn

Academia

One thought on “Camille Chinneck

  1. Pingback: Successful end to a successful year | BIAD Professional Development Network

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s