PhD title – Integrated Idea Management: Enhancing External Innovation Capabilities in Front-End Activities
Camille is a third year PhD candidate working on an iCASE award funded by the EPSRC and the multinational consumer goods company, Procter & Gamble (P&G). Her undergraduate degree was in Product Design where she went on to complete a Masters of Design at Cranfield University. Her doctoral research examines integrated idea management; which points to the fact that not only internal idea sources, but also external ones are used within the innovation process.
The context is the front-end of innovation, also referred to as the fuzzy front-end, occurring prior to when ideas receive any formal funding. It is characterised by a high degree of complexity and market and technological uncertainty. Several key activities include opportunity identification, problem definition, environmental scanning, idea generation and evaluation. These activities involve integrating both internal and external innovation capabilities to feed idea pipelines.